Let’s look at how to target your ideal bride and ensure she phones your business, not your competitors. How to get brides to choose your hair or beauty salon However, you still have ample opportunities to up-sell colour, extensions and conditioning services in advance and of course, the hair trial. I think this is why so many hairdressing salons overlook the profitable potential. Wedding hair, on the other hand, is more last-minute, and often on Saturday when the salon is already packed. As the big day approaches build in spray tans, pedicures, waxing and the all-important manicure. Your marketing approach is long term and its aim is to start brides on a programme of treatments many months ahead.Ĭreate and market a Bridal Beauty Countdown with laser hair removal, teeth whitening, skin rejuvenation treatments, facials and peels.
6% are planning on having anti-wrinkle injections.39% of brides plan to have their teeth whitened for their wedding photos.59% of brides say they intend to lose weight, (as do 35% of grooms).
When it comes to looking good on the big day:
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